Simple Strategies for Building a Standout Website

A website is a primary gateway to your business and creates the first impression for potential customers.  No matter what the business or profession is, having a website is as essential as having an email address.

Just having a website for the sake of it isn’t enough, as it cannot be just a static, digital brochure. In this overcrowded and competitive online world, your website needs to stand out. If the website is low-quality and under-optimized, people won’t stay on it for long.

It has to captivate visitors, communicate about your brand in an effective way, and guide them towards action.

Let’s find out what strategies can help you create an impactful website.

Defining Your Purpose and Audience

What is your website about? What kind of customers do you want to serve? What do you want to achieve with an online presence?

It can be generating leads, selling your product directly, or just providing some information. The primary goal of your website needs to be understood first to be able to build a strategy around it.

The needs of your target customer, along with their preferences, can shape the layout, features and tone of your website.

As an example, if your primary audience consists of young professionals, then a website with a clean, modern design would be a good choice. Hocoos suggests using an AI builder as it can be helpful here. 

An AI website builder tool offers templates and features that match the business goal. It also lets you customize based on your target audience and their needs.

User Experience(UX) Is Now a Primary Focus

The user experience is extremely crucial in order to keep visitors engaged and encourage them to take action.

A website with a great UX feels familiar, fun to use, and intuitive. The completion of tasks should be done without any friction.

Fast loading speed and a logical menu structure with easy-to-spot buttons go a long way in making a great UX. The goal is to minimize the number of clicks needed to reach important pages.

The UX can also be enhanced by making the website mobile-friendly. More than 60 percent of all web traffic is coming from, you guessed it, mobile devices. This can be smartphones as well as tablet devices. The design should be responsive and adaptable based on screen size.

Relevant, Compelling Content

Great content is the best way to stand out online. Ideally, the website content should be engaging, informative and relevant. If the content is boring or cryptic, the bounce rate will increase even if the website is fast and beautiful.

It’s not just what you say, but how you say it.

Headlines should be crafted in an attention-grabbing way.  Avoid jargon and technical language for content that is aimed at the general audience.

The tone of the content has to be conversational. Simple and direct. Clear messaging is important. Also, ensure that the visuals, infographics, and elements are eye-catching and clear.

Visual Appeal and Design

Even if we don’t admit it, we unconsciously judge a person based on what they are wearing. Likewise, visitors form an opinion about your business based on how your website looks.

Consistent, visually appealing design conveys many things about your brand in an unspoken language. It shows your taste and aesthetics. 

The color schemes, whitespace, and typography that pop out of the page are critical. It should be creative and clear at the same time, reflecting your brand’s personality.

Best Practices for Optimising Website Rankings

It’s a must for your website to be discoverable in search engines. Implementing SEO best practices is a necessity now, with so much competition online. Any business would need to get SEO done right in order to boost visibility and make the website rank higher.

• The keywords should be relevant and well-researched, based on what your target audience is searching for online. Aim to insert keywords naturally in your content, especially in titles, headings, and metatags.
• Backlinking from prominent, established websites is a great way to establish credibility. It provides a signal to your visitors that your content is valuable.
• Website images need to have alt text in them, as it effectively makes them searchable. Also, see that the file size of the image isn’t too big as it can affect the loading speed.

Building a website isn’t a one-time activity. It requires constant testing, optimization and updating. Various analytic tools measure various metrics like bounce rate and conversion rate. These need to be analyzed so that timely changes can be made.

These data-driven insights and visual optimizations can help your business stay ahead of the competition.